LAEF Brand Identity Refresh

The process behind our refreshed identity

A New Era for LAEF

The LAEF community and resources are an influential stepping stone for the next generation of Latino leaders. Just like our ancestors, LAEF is a foundational pillar for our community, especially Latino students who are navigating the higher education journey.

The essence of the visual strategy was inspired by three pillars; cultural roots, community and leadership. LAEF embodies these values as they continually invest in the future of students from the Latino community, uplift students by providing resources to ensure their success in their studies, and foster environments that create new opportunities. They continue to help scholars transition from being a student to a career professional.

"It’s been an honor designing a brand that pays tribute to the past, present and future of our culture and represents the values LAEF stands upon." - Dehrian Ramirez, LAEF Alumnus

Sharing our community success

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